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Forward
Multi-generational company operating convenience stores, restaurants, fuel services, and hospitality across Michigan since 1925.
About
Forward is a fifth-generation family business founded in 1925 by Austin G. Forward. Based in Michigan, the company operates across four divisions serving 24 counties through over 1,000 employees. Forward runs a network of convenience stores under Shell and Marathon brands, operates nearly 60 Subway locations, supplies propane and fuel oil, and manages screen printing and embroidery services. The company also produces hand-crafted soy candles sold in independent retailers nationwide, and operates hospitality properties including Lumber Jack Lodge in West Branch, which accommodates gatherings up to 250 guests with on-site catering, plus Super 8 Motel and Quality Inn Hotel locations. Forward also operates Ideal Party Store in Bay City, founded in 1934, alongside the adjacent Shamrock Dairy Bar.