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Diamonds Direct
Family-owned diamond and jewelry shop in downtown St. Petersburg since 1984, with custom design and conflict-free sourcing.
About
Diamonds Direct has been a locally-owned, family-owned, and veteran-owned jewelry shop in downtown St. Petersburg since 1984. Located on Second Avenue North, the store imports diamonds directly from conflict-free sources and offers both traditional and lab-grown options, including their signature Sunshine Cut diamonds. They carry multiple designer brands like Simon G, Scott Kay, John Hardy, and Michael Kors, alongside their own in-house collections. The shop provides custom jewelry design services, lifetime diamond upgrades, and warranty coverage. Whether you're looking for an engagement ring, a special piece, or a designer brand, this is a neighborhood jeweler with four decades of local roots.