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Armel Jewelers
Family-owned jeweler on St. Armands Circle, offering custom pieces, repairs, and appraisals.
About
Armel Jewelers has served Sarasota County from St. Armands Circle for over fifty years. The shop was founded in 1937 and relocated to Florida in 1967, where it remains a fixture for engagement rings, fine jewelry, and watches. The current owner, Michael Melnick, is a certified gemologist appraiser and second-generation member of the family business. The store carries a signature collection crafted in the U.S.A. using platinum and nickel-free 18 karat gold with diamonds and colored stones. Beyond sales, Armel handles jewelry and watch repair, maintains American Gem Society certification, and offers appraisals for insurance and estate purposes. The shop also buys and accepts consignment of estate jewelry. A CW21 certified watchmaker on staff specializes in Rolex repair using genuine Rolex parts.