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Wolverine World Wide

Footwear and apparel company in Seminole operating 11 brands including Merrell, Saucony, and Wolverine.

About

Wolverine World Wide is a footwear and apparel company based in Seminole that designs and markets products across 11 brands. The portfolio includes Merrell, Saucony, Wolverine, Sweaty Betty, CAT Footwear, Chaco, Hush Puppies, Stride Rite, HYTEST, Harley-Davidson, and Bates. The company develops branded footwear, apparel, and accessories for different activities and lifestyles. Merrell, one of the portfolio brands, marked its 45th anniversary in 2026. Saucony produces running shoes with technologies like SPEEDROLL, while Merrell focuses on trail running and outdoor footwear. The company operates an in-house creative agency and production studio.