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Dominion Dealer Solutions
Dealer management software and data services for automotive franchises across the US, based in Plant City.
About
Dominion Dealer Solutions is a local services company in Plant City that builds software and data tools for car dealerships. The company serves over 5,000 franchised automotive dealers across the United States through a team of 800+ members. Their main product, VUE by Dominion DMS, is a dealer management system that handles core dealership operations. They also offer Activator, a customer data platform and marketing automation tool powered by Salesforce, along with Cross-Sell, which tracks vehicle title and registration data across 38 states. Dealer Specialties, another division, provides vehicle data collection, image generation, window labeling, and inventory merchandising services distributed through nearly 400 partners including major platforms like Cars.com, CarGurus, and AutoTrader.com. The company focuses on inventory oversight, data management, real-time reporting with customizable dashboards, and sales acceleration tools, backed by implementation and ongoing support for dealership operations.